A large agency decides its going to show off its new office, highlight it’s stunning new research on video gamers and throw the best party this side of Union Station. And it’s going to do it all in less than a month.
It sounds like a disaster, but Press Start to Play went off without a hitch.
Pulled in at the last minute, we led a team of writers, art directors and anyone we could find to create an engaging concept, eye catching Space Invader-themed design and elements from signage to pamphlets to presentation decks. We went back to gaming’s roots to make our research— and new space— really sing.
